It All Seems to Come Back to Medium

it_all_comes_back_to_mediumWell, not exactly “all” but for anyone writing online, yes, all roads seem to point to Medium. And I keep asking myself why that is?

At first, people were excited about the visual elegance and simplicity of the platform (that is, after it was opened up to the general public). Easy to use, beautiful, free—just log in with your Twitter or Facebook account and start writing. And with Medium, the focus has always been on the writing.

But with other platforms, especially WordPress, anyone can easily set up their own blog with an elegant, simple theme and start writing. So why Medium?