
I find myself in a heavy slumber, not totally asleep, but barely awake. The day ends and I settle into my phone to catch up on news, Giants baseball, changes in technology, or some article that seems important to my constant urge to learn something new or to better understand the world. We get the kids to bed and my wife and I turn on Netflix for an hour. Then she drifts to bed and I drift back to all that numbing information. I know the stream never ends and I drift along with it until I force myself ashore to the human need of sleep.
This is consumption.

I’ve been a part of several instances of brand development for different organizations, but this past year I’ve learned that they were all wrong. Scratch that…they weren’t totally wrong, they just didn’t start right.














I don’t want to be too presumptuous, but I think the biggest problem with our relationship is lack of communication. If you’re reading this now, well, you probably agree with a lot of the beliefs and ideals that I value. We probably read news from similar organizations and follow the same types of people on Twitter. Our friends probably look alike and we probably even listen to similar music. We talk all the time and practically always agree.

